I decided to do something different when it was time to repaint my building and I’m so glad I did. I have a small shop in a family oriented neighborhood. My customers are mainly people in the neighborhood who stop in for a newspaper, bread and milk and small things. They’re the bulk of my customer base. So a few months ago when I noticed that my building was looking a little drab and needed to be repainted I decided to do something very different. I decided instead of repainting the building a different color I’d have a large mural painted all around the building. I had recently seen a stunning mural on a business in the city and I loved the way it made the business stand out. And I loved the way that it made the building a real landmark. Everyone knew “the mural building” in the area around it.
So I did some research and I found a local company that specializes in painting murals. I had no idea what kind of art to put into a mural. But I called them to ask for an estimate and to get some ideas. When I called they set up a consultation for me with their art team. The artist and design team came to my building to look at it. Then they sat down with me for about half an hour and we talked about the design for a mural.
A few days later they sent me an estimate that included help getting the permits I would need for the mural. The estimate was very fair. Once I agreed and signed all the paperwork the design team and I had a phone call to talk more about ideas. I told them they could have free reign in terms of art and color because I had no idea what would look good.
Well when they sent me the proof to approve I was blown away. The art team had a designed an amazing mural depicting scenes from the neighborhood with kids playing and parents working and shopping. And at the heart of it was my store and my business name. It was so much better than I imagined it would be. I couldn’t wait for them to get started.
As soon as they started painting the mural my store became the focal point of the neighborhood. People would stop by each day to see how the mural was coming along, and they’d buy some things too when they stopped by. When the mural was finished I think the whole neighborhood came out to see it. Some of the residents thanked me for adding some bright colorful art to the neighborhood.
I just wanted to make my building stand out, but I ended up starting a movement. Now the businesses nearby are starting to do their own murals after seeing how much the local residents loved mine. My business almost doubled and my business now has the full support of the community, all because of a mural. It was the best business decision I’ve ever made.